Hong Kong OTT streaming provider Viu has strengthened its partnership with Thai entertainment company GMM Grammy to offer One31 Channel and GMM25 content on its platform to Southeast Asian audiences.
Under this new partnership, Viu will offer near real-time simulcasting of One31 Channel’s content in Thailand. The same content will also be available to audiences in Malaysia, Indonesia, Myanmar, and Singapore. Over 300 hours of One31 content will be supplied to these markets, with a significant 812 hours’ worth of library content provided to Thai audiences.
"After our success with Korean content across the region, we see Thai content as the next regional content wave in Southeast Asia. With the GMM partnership, we are glad to provide another popular genre of quality content on our strong platform which serves millions of digital audiences across the region," said Virginia Lim, chief content officer of Viu.
Localised language subtitles will be made available in Bahasa Malaysia, Bahasa Indonesia, Burmese, and English, soon after its initial broadcast in Thailand. Moreover, 290 hours of GMM25 content will now also be available in Malaysia and Indonesia with English and Bahasa Indonesia subtitles respectively.
Takonkiet Viravan, CEO of One31 Channel, said, "Combining the strengths of Channel ONE31’s prominent Thai dramas and Viu’s international online platform, we will bring both of our audiences together and expand our audience base. As technology continues to advance, there are so many possibilities for our communities to grow and it is our pleasure to grow together with Viu.”