Virtual bank brand Mox tells inspirational stories in "Generation Mox" video series

Since early last year, when the Hong Kong Monetary Authority granted eight licenses to virtual banks, the race to enter and control the market has been on. Standard Chartered's entry on the field of play, Mox, soft-launched in April and the virtual bank brand has now rolled out a video series across its online channels.

The video series – which is being broadcast on Facebook, Instagram, and YouTube – consists of six videos. The most recent of which focuses on Hong Kong-based creative trio Brainrental, who talk about chasing their dreams.

The sentiment is meant to complement the bank's brand message of helping Hongkongers widen their worldviews and opportunities, as well as grow their bank balances. Coining the term Generation Mox, the bank has branded its staff and customers as a creative, curious, and connected tribe with a mindset for greater possibilities, welding technology to make their lives more convenient and achieve their goals.

“We invited everyday personalities who exude the Generation Mox attitude towards life, work, and goals as role models for Hong Kong. They also have the same aspirations and hopes, and share what Generation Mox means to them," said Peony Wu, chief customer officer of Mox.

The rest of the videos in the series will be launched in the coming weeks. Other notable figures to be featured in the series include the founder of Green Common David Yeung and the founder of Mamasmart Jess Ho. 

“We hope all of the Generation Mox stories will inspire those who have been wanting to live a great colourful life, to take action on their dreams, and become part of Generation Mox," Wu added. 

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