Video streaming service Viu picks agency for PR duties

Over-the-top (OTT) video streaming service Viu has appointed Mad Hat PR to lead all communications efforts in Malaysia for a year.The appointment follows a pitch held between December 2017 and January 2018. The agency will be responsible for driving the brand’s presence and consolidating efforts to focus on bringing the Viu brand story to the forefront. Mad Hat PR will support Viu’s direction in delivering relevant and compelling Asian content to audiences, as the platform continues to grow and transform in the market.According to Rossnan Cheong, head of marketing, Viu, the company was looking for an agency with an innovative take on PR to help bring its vision to life, and Mad Hat PR was the "exact fit".“We look forward in working alongside Mad Hat to further anchor our presence in Malaysia - it’s bound to be an exciting year ahead with this new partnership," Cheong said.“We are thrilled to be working with a brand that is actively innovating and shaping the future of content and how it is consumed. We see the team at Viu as great partners as they have been thoroughly supportive and equally passionate about bringing bold ideas to life," Rengeeta Rendava, MD, Mad Hat PR, said.Viu is available in 15 markets including Malaysia, Singapore, Hong Kong, Indonesia and the Philippines. It has developed over 3,000 hours of original content across Asia, investing in rising local talent in each country by providing them with a platform for creativity, and reaching Millennials with relevant content that they love.Among the list of clients that Mad Hat PR works with include Heineken Malaysia, Isetan, Strongbow, Sime Darby, Maybank and Jotun Malaysia.