Video creation platform 90 Seconds has unveiled an interactive video production locations map that shows brands which video production locations are available worldwide. Hosted on its website, the map shows the status of each country during this period, categorising them into three segments: countries with no restrictions, countries with partial restrictions, and countries with full lockdown. According to 90 Seconds, it took the aggregate data in its platform and turned to its network of over 12,000 video creators across 900 cities and 160 countries to provide this interactive video production locations map. Brands can scroll down the full list to see the status of each country, or type the country's name directly if they have a specific country in mind.
For Singapore, the map shows that it is in full lockdown, and said "'Circuit breaker' lockdown has been extended to remain in force until 1 June, with only a few select businesses such as hairdressers that are allowed to open from 12 May". It offers brands the option to "discover remote video solutions". Meanwhile, both Malaysia and Indonesia are marked as countries with partial lockdown, with the option to create video with 90 Seconds.
In a statement to Marketing, Joanna Wong, global VP of marketing at 90 Seconds, said the map was created to serve as a resource for brands to navigate through the changing landscape of government regulations during COVID-19. She added that with the map, marketers can easily kickstart video projects with 90 Seconds. Wong also said that the company's marketing efforts are currently digitally powered by its video content strategy. "Just as we’ve created video content solutions for marketers like live streams and webinars to stay top of mind with their customers, we’ll be doing the same with our marketing strategy as well."
Tim Norton, founder and CEO at 90 Seconds, said: “We know that marketers are currently faced with a lot of challenges - from managing costs to travel restrictions. Our platform is built for marketers to manage end-to-end video production remotely. There are no limitations in your ability to create video anywhere in the world with 90 Seconds. We're here to support you, local creators, small businesses, and communities at the same time."
The release of the interactive video production locations map comes in conjunction with an update of safe video production standards for all of 90 Seconds’ video productions as well. Remote shooting of ads have been on the rise during the COVID-19 situation. Just two weeks ago, Prudential Singapore released a social ad that was entirely filmed via Zoom and virtual green screens. The minute-long video featured local actress Michelle Chong as her fitness character "Venus Seow" and was done with the help of VaynerMedia Asia Pacific.
Meanwhile, Grab shot its Ramadan campaign in Malaysia and Indonesia using remote shooting as well. In a phone conversation with Marketing, Grab's regional country marketing head, Sulin Lau, said the marketing team completely re-designed the messaging and shoots of its Ramadan campaigns to be shot entirely from home. Lau also said that props had to be sent through delivery and the director had to direct the talent virtually. For its Indonesia campaign, it was shot entirely in talents’ own family homes using a combination of DIY props, puppets and miniature cardboard sets, with lyrics and music composed by Grab employees.
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