Vaseline champions inclusivity and skin health in latest ad campaign

Vaseline's latest campaign for its Vaseline Lip Therapy products aims to inspire greater inclusivity within society and promote skin health care. Done in collaboration with Ogilvy, Vaseline employed a diverse cast of models to front the campaign visually, featuring a diverse range of lips and painting the portrait of an inclusive future that Vaseline is helping to build. The brand will be promoting its products and campaign through a film campaign, which spans an OOH banner in Singapore, as well as digital channels in the US and UK.

Vaseline will additionally be promoting the Vaseline Healing Project, in its wider mission of spreading inclusivity and skin health care. The project aims to provide skincare access to 15 million people in 70 countries by 2025.

Louis Piereck, global brand director for Vaseline said: “We have partnered with Ogilvy to create a memorable campaign that captures the spirit of our brand as well as creates awareness for our range of lip care products.” Piereck added that inclusivity is at the heart of this particular campaign, and is an important part of the overall Vaseline Healing Project.

David Dahan, Ogilvy's worldwide managing director, Unilever, and managing director, WPP@Unilever explained that what started as a small budget brief, but with big client ambition, led to a campaign the agency feels very proud of.

"This work is a reminder that great ideas only come to life when they are shared, and when client and agency teams work hand in hand with trust, passion, and determination,” he said. He addedthat this is just the “beginning” of its partnership with Vaseline, and that the agency will not stop until it provides Vaseline with "the unmissable work it deserves".

Similarly, in a wider campaign for diversity, Unilever's oral health care brand Closeup made headway into the metaverse, by inviting couples who face real-world challenges in getting married, to obtain their certificate of marriage and celebrate their union on Decentraland, a 3D virtual world powered by blockchain technology. 

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