Upcycle Communications reveals slew of new wins, refreshes website

Upcycle Communications has revealed a slew of new wins. 

The PR agency recently signed new retainers and projects with clients including global beauty leader COTY, whose portfolio of luxury and beauty includes Marc Jacobs, BOSS, Burberry, Chloe and more. 

It also won Travis Masiero's sophisticated restaurants Nixta and The Clubroom, century-old Dutch patisserie and chocolatier Huize Van Wely at Raffles Hotel. 

Don't miss: LEGOLAND calls for PR pitch for SG and MY market

At the same time, the PR agency has signed purpose-led contracts with premium sustainable water brand BE WTR and the fifth edition of the Mental Health Film Festival which will be taking place on 7 to 10 November this year. 

The scope of the retainers and projects will be a blend of Upcycle Communications' core suite of services encompassing media relations, influencer engagement, event activations, interview profiling, hosted tastings and more. 

“Our growth is a reflection of the creativity and dedication of our team. As we expand and evolve, we are excited about new opportunities to help more organisations to empower their purpose," said Jennifer Dembitz, founder and managing director Jennifer Dembitz. 

The wins come after Upcycle Communications launched two new hotels, Hilton Luxury Brands’ conversion of Regent Singapore to Conrad Singapore Orchard and welcomed Edition Hotels’ entry into Southeast Asia with The Singapore EDITION.

The Singapore EDITION’s hotly anticipated launch weekend was a star-studded event graced by celebrities including Donnie Yen, Fiona Xie and Nathan Hartono, and a curated list of over 600 guests featuring top tier media, prominent regional creators, artistes and fashion icons.

Upcycle Communications’ retained clients include internationally renowned names in luxury hospitality and tourism, global beauty and lifestyle brands, and award-winning bars and restaurants, including Hilton Luxury, andBeyond, Le Labo, Republic Bar and BEAM Suntory.

In tandem, Upcycle has refreshed its website to include a new look that prominently showcases its recent work and scope of services.

The refreshed website aims to support the agency's position as a luxury lifestyle leader in Southeast Asia and achieve continued growth through their core suite of services. 

In February 2022, the agency was appointed by Trip.com group to handle PR for its key Southeast Asian markets including Singapore, Malaysia, and Thailand.

The agency was responsible for PR and media communications supporting Trip.com Group’s regional marketing campaigns.

Upcycle sought to augment brand awareness and recognition of the travel group and its Trip.com platform within the region to drive growth in Southeast Asia. The 12-month appointment commenced on 1 February 2022 following a pitch held in January 2022.

Explore transformative trends to empower your brand for sustainable growth. Join 500+ marketing minds at Digital Marketing Asia 2024 Singapore on 1-2 October and uncover transformative trends to empower your brand, network with industry leaders and collaborate across industries, and discover real-life marketing wins and powerful ideas.

Related articles: 
Burberry taps South Korean actor Son Suk-ku as brand ambassador
Burberry takes over Harrods on Roblox
Burberry highlights the vibrant red in CNY campaign