United Airlines provides travellers with exclusive Sunday Riley skincare products
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United Airlines and Sunday Riley have joined together to launch a new series of exclusive amenity kits for global travellers, to help them feel refreshed while on the move. The new collection will be rolled out later this month on board UA planes and in United Polaris lounges and United Club locations with shower facilities. According to United Airlines, it has leveraged employee and customer research and selected Sunday Riley as its new skincare partner based on the brand being a pioneer in green technology. The skincare line's brand message - that its formulations are powered by science to provide visible and fast results - alongside a company philosophy that skincare is an extension of self-care and overall wellness, blends well with the needs of today's global traveller. Aimed to create an elevated lounge-to-landing experience, the launch entails:Three cabin-specific amenity kits featuring Sunday Riley products, such as lip balm, face cream, hand cream, and facial cleansing cloths, for passengers in United Polaris business class, United Premium Plus, and United premium transcontinental. United Polaris lounges, Arrivals lounges and United Clubs with shower facilities across the board will feature the new range of products, including hand wash, shampoo, conditioner, body wash, and hand/body moisturizer. Premium cabin lavatories on dozens of aircraft in United's fleet will also offer a face mist and hand cream formulated by Sunday Riley, as well as other new products, such as the Garment Groom 2-1 spot cleaner and fabric freshener created by Murchison-Hume. Sunday Riley, the founder and CEO of their namesake brand said, "Being a part of the United experience gives us the opportunity to be with our customers wherever they go. We love being able to elevate the amenity offering and connect with an entirely new audience as they get to pamper themselves in the air. With these new exclusive products, customers around the world can feel and look their best while on their journey.” In 2019, United Airlines is focusing on its customer-centric strategy with improvements ranging from hardware to inflight entertainment options. United recently announced the addition of more than 1,600 new premium seats to international, domestic, and regional aircraft. The company also released its own app and made DIRECTV free for every passenger on 211 aircraft, offering more than 100 channels on seatback monitors on over 30,000 seats. “Sunday and her team really took the time to understand how travel and the aircraft environment affects our customers and formulated an in-flight remedy that complements their journey with United from beginning to end,” said Mark Krolick, United's vice president of marketing. “By elevating the skincare products offered on our planes and in our lounges, we can continue to lift the experience customers have when travelling with United.”
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