Content 360 2025 Singapore
These new Uniqlo x NLB shirts were inspired by Singapore literature

These new Uniqlo x NLB shirts were inspired by Singapore literature

share on

Singapore's National Library Board (NLB) and fashion retailer Uniqlo have teamed up as part of the National Reading Movement to encourage more people to set aside more time for reading with exclusive t-shirt designs and a library wall at Uniqlo's 51@AMK outlet. 

The designs of the eight exclusive t-shirts were inspired by four Singapore Literature (Sing Lit) books and four reading-inspired slogans.

Don't miss: National Library Board picks PR partner

The four Sing Lit titles which inspired the T-shirt designs include “Sugarbread” by Balli Kaur Jaswal, “A Bad Girl’s Book of Animals” by Wong May and “The Angle Tiger and Other Stories” by Barrie Sherwood and “The Gatekeeper” by Nuraliah Norasid, according to Uniqlo in a statement. 

Image

The t-shirts will available at the UNIQLO Orchard Central flagship store . For those who want a personalised design, they can create a one-of-a-kind T-shirt and customise it with texts, photographs, stickers and even other designs from this NLB and UNIQLO partnership at the UTme! customisation booth in the UNIQLO flagship store at Orchard Central, it said. 

A wall with colorful papers on it</p>
<p>Description automatically generated

As part of the partnership, shoppers can also explore various books and immerse themselves in the realms of fiction, sustainability and wellness in a section jointly developed between NLB and UNIQLO.

The library wall at the UNIQLO outlet in 51@AMK features 33 NLB eReads, including six audiobooks. Each panel is adorned with a book cover and summary, as well as two QR codes – one of which leads directly to eReads on the NLB Mobile app, and another which leads to the Apple app store or Google Play store, where one can download the NLB Mobile app.

NLB has long been looking for intersting ways to get more Singaporeans to read. Last year, it launched its first manga library in City Square Mall for Manga fans to enjoy over 5,000 related titles at their convenience. 

The six-month pop-up featured a host of wildly popular titles such as Spy x Family, Dragon Ball Z, Assassin’s Creed: Blade Of Shao Jun and the Pokemon Adventures. It also played host to local comics such as Mr Kiasu, Roti Kaya and Guyu and The LKY Story which were available for borrowing. 

The local comics were donated by local comic book collectors, according to a Facebook post by NLB at the time. 

Related articles:
National Library Board launches search for PR agency
NLB and TSLA ask locals to examine SG stories in current climate
The National Library Board starts new creative chapter with TSLA

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window