UNIQLO enhances online and offline service for better shopping experience

Japanese global apparel retailer UNIQLO Hong Kong and Macau has launched a series of online and offline service enhancement to further communicate LifeWear to the public and to create better shopping experience.

Committed to making life better through the power of clothing, UNIQLO has optimised store and merchandising display at Lee Theatre global flagship store to showcase brand’s high quality, simple, functional and aesthetically pleasing apparel through a carefully designed arrangement, offering customers more comfortable and convenient in-store shopping experience.

Moreover, the brand also further expands new stores opening including the upcoming Tseung Kwan O Po Lam store and Tsuen Wan store within this year to strengthen network with the neighboring communities and deepen the connection of UNIQLO and consumers; as well as upgrading online services to allow customers to shop for their favorite apparel anytime, anywhere.

With the belief that clothing and life are inseparable, UNIQLO is committed to creating the ultimate everyday wear by taking into account every detail and need of life, and injects ingenuity and creativity into materials, cuts and designs.

UNIQLO's high-quality everyday wear offers a wide range of products, including ultra-light down parka, MA-1 blouson, rayon blouse, extra fine cotton broadcloth shirts, sweats, Slim Fit Chino pants, SUPIMA underwear and colorful 50 socks.

Physical stores are one of the used channels for UNIQLO to communicate its brand values directly to consumers, including its apparel design concepts, technology and craftsmanship. UNIQLO has always been actively listening to customers’ needs and compile product mixes that better suit customer needs of the neighboring community, delivering unique and refreshing shopping experience for customers at each UNIQLO store, according to the press release.

In addition to providing customers with the latest product information and real-time store inventory, the UNIQLO APP allows customers who place their orders before 11am and choose the nearest UNIQLO store pick-up service to collect their orders as early as the same day for a swift and convenient online shopping experience.

The online flagship store also offers full line-up of special collaborations and special sizes XS and XXL, making it more accommodating for customers. In order to promote a seamless online and offline shopping experience, the brand will actively increase the number of Live Station broadcasts, allowing customers to receive latest fashion information, new product updates, offers and promotions anytime, anywhere.

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