Uniplan has promoted Geraldine Chew, its current managing director of the Greater Bay Area, to CEO for Greater China.
Chew has built up a respectable track record at the agency, furthering client engagement overseeing the delivery of large-scale projects in Greater China and abroad. She has led strategy for brands such as Volvo, Haier, Adidas, Tencent, Huawei and Tourism Australia.
“Over the last 6 years, Geraldine Chew has been central in successfully growing our Beijing, Hong Kong and Guangzhou offices. She brings exceptional knowledge of our industry to clients and is an inspiring leader to our people across the region. We look forward to her further driving success across all of our Greater China business and ensuring we continue to deliver the very best creative and strategic solutions to our clients,” said Uniplan CEO and chairman Christian Zimmermann.
Along with her promotion, Chew has now become an official member of Uniplan’s newly-established Uniplan Global Board, which oversees the strategic direction of the Uniplan Group in Greater China.
“I am delighted and, incredibly humbled, to take on this new role at an important time in our firm’s growth in China. I am looking forward to working with our amazing people throughout Greater China and with our many clients and partners to shape a new chapter in our business,” added CEO, Greater China, Geraldine Chew.