Unilever PH wins big at the Marketing Excellence Awards Philippines 2024

With seven gold, seven silver, and three bronze trophies, Unilever Philippines was rightfully crowned "Marketer of the Year" at the 4th edition of the Marketing Excellence Awards in the Philippines.

Unilever Philippines captivated the audience with various innovative marketing campaigns, including ‘#BoostedForMore: Cream Silk Welcomes its NEW Vitamin Boost Conditioners,’ ‘#EnterYourRadiantGirlEra with Dove Deo,’ and ‘Axe Jungle Quest to the Untamed You Unleashes Fantastic Figures in Urban Jungles!’.

These campaigns, featuring their brands Cream Silk, Dove Deo, and Axe Philippines, were executed in collaboration with agencies Mindshare Philippines, Summit Media, and Digital Turbine. They dominated numerous categories, such as Excellence in Launch Marketing, Excellence in Media Strategy, and Excellence in Urban Guerrilla Marketing.

In second place, VILLARICA earned six gold and one silver trophy with their ‘USISA Campaign,’ created alongside the agency Silver Machine Digital Communications. They excelled in multiple categories, including Excellence in Experiential Marketing, Excellence in TV/Video Advertising, and Marketing Leader of the Year. Kenvue Philippines also made a significant impact with three gold, two silver, and three bronze trophies, excelling in categories such as Excellence in Retail/Shopper Marketing, Excellence in Brand Awareness, and Excellence in Interactive Marketing/AR & VR.

Other notable winners included PepsiCo Philippines, Epicurean Partners Exchange, Mang Inasal Philippines, DITO Telecommunity, Watsons Personal Care Stores (Philippines), FWD Life Insurance Philippines, and Bank of the Philippine Islands.

Check out the full list of winners here.

Judged solely by an independent panel of respected client-side marketers, MARKETING-INTERACTIVE’s Marketing Excellence Awards has become the premier platform for brands to showcase their marketing prowess across the Philippines. Marketing-Interactive extends a huge thank you to our judges for their time and effort in thoroughly reviewing and scoring every single entry.

Congratulations to all our finalists and outstanding winners during such a challenging year – we look forward to seeing your future achievements at #MarketingExcellenceAwards 2025!