Unilever splits global media duties with six agencies

Unilever has reportedly appointed a number of agencies across several key markets starting with the reappointment of WPP's Mindshare to manage its media accounts in the US, UK and China, according to media reports. 

Unilever has also reportedly brought on new agencies to its roster, including Publicis Groupe, Dentsu and Interpublic. 

Publicis Media reportedly secured five Southeast Asian markets including Thailand, the Philippines and Vietnam. This was previously managed by WPP. 

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In tandem, Interpublic's Initiative secured the Canadian account from Omnicom Media Group. Meanwhile, WPP has further expanded its reach in Sub-Saharan Africa, including South Africa, according to media reports. 

According to media reports, Unilever said its decision to expand its agency partnerships aligns with its "Unilever growth action plan".

In addition, the decision to broaden its media roster comes as Unilever aims to ensure its advertising campaigns are by top-tier market expertise and can support its growth goals, said media reports. 

Unilever's growth action plan outlines its steps to deliver faster growth, drive productivity and simplicity as well as dial up its performance culture. 

It aims to ensure consistent in-market execution and brand support for power brands, drive brand superiority in consumer preference, scale multi-year innovation, increase brand investment and returns as well as continue portfolio optimisation. 

This is amongst other goals such as focusing on sustainability goals, shifting focus from gross savings to net productivity and more. 

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