Uber Taxi and Louis Koo highlight the ease of using Uber app

Uber Taxi and Hong Kong actor Louis Koo have teamed up to unveil a campaign, highlighting the ease of using the Uber app for daily commutes.  

Also known as “Skip the kung fu!”, the campaign featuring Koo emphasises how Uber Taxi can help Hong Kong residents get around town comfortably and hassle-free. 

This comes as Koo recently stoked concerns when he announced plans to retire from martial arts in a short video posted to his own social media platform. Today, the city breathed a sigh of relief as Koo revealed that the only martial arts he’s leaving behind are those required to be used during the daily commute. 

As the first collaborative campaign between Koo and Uber Taxi, its promotional video and print ads have appeared on various outdoor advertising venues and online channels across Hong Kong starting 28 September.  

The promotional video opens with Hongkongers twisting, bending, turning, and using different sorts of kung fu to try and hail a taxi on the street. In contrast to the chaos, Koo calmly opens his Uber app, orders an Uber Taxi at the easy tap of a button, and “skips” all the struggles of flagging down a taxi. 

To celebrate the launch of the campaign, Uber is providing a limited edition set of five designs of Uber Taxi x Louis Koo “Goodbye to kung fu” hologram cards, marking a departure from the stress of commuting.  

From 28 September to 2 October, a total of 50,000 hologram cards will be given away at flash mob events at over 40 locations across various districts. Each card includes a HK$20 Uber Taxi promo code, which can be redeemed by both new and existing Uber users. A total of HK$1,000,000 worth of promo codes will be made available to the public.   

Hongkongers can visit the designated locations at specific time to find the Uber Taxi promotional taxi and card vending machines. Each person is eligible for one chance to use the card vending machine to get a hologram card, available while stocks last. 

“Our latest promotional video was inspired by Koo’s latest 'Kung Fu' blockbuster, and we were honoured to have Louis join the project as our protagonist. Uber has been in Hong Kong for over a decade, we understand the various roadblocks Hongkongers encounter when commuting, and the “Kung Fu” that it often requires. We hope this promotional video will resonate with the public and encourage them to use the Uber app and enjoy an effortless, painless, commute with Uber Taxi,” said Estyn Chung, general manager of Uber HK. 

MARKETING-INTERACTIVE has reached out to Uber HK for more information. 

Last October, Uber Hong Kong unveiled a new branding campaign intended to foster a new habit when it comes to taxi hailing in Hong Kong, empowering HongKongers to go for an effortless e-hailing option from Uber Taxi. 

Also known as “Rethink your ride”, the campaign idea revolved around Hongkonger’s reluctance to move away from long-ingrained habits. This habit also applies to some taxi-hailing situations - from long queues on hot days, losing a taxi to someone, and getting soaked to grab a taxi on a rainy day. 

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