U Mobile breaks into e-wallet scene with GoPayz

U Mobile has unveiled its e-wallet GoPayz featuring comprehensive?digital financial and lifestyle services for consumers including non-U Mobile customers. Among the list of services GoPayz offers include digital financial services such as insurance and unit trust investments, the ability to make local and overseas payments, as well as reward points, among others.

Launched in conjunction with GoPayz is the GoPayz Top-Up campaign which will run until 31 December. U Mobile is rewarding customers with perks such as movie tickets and drinks when they top up at least RM30 during the campaign period. It is also dishing out other goodies such as a free GoPayz physical card, two months of complimentary GoLife Plus life insurance, as well as a variety of discounts and promotions from GoPayz partners such as?MasterCard, Visa, Sun Life Malaysia, Chubb, and FSMOne. A+M has reached out to U Mobile for additional information.

Separately, the telco is currently on the hunt for agencies to manage creative and social duties. It also recently tied up with WeChat to draw more Chinese tourists via a personalised digital travel experience.