Nike ambassadors soar in two-storey high hologram along Orchard Road

Nike will be launching its “Win on Air” campaign this weekend, with its centrepiece being a two-story high, athlete hologram spectacle powered by Nike Air, at Nike Orchard Road.

The Nike “Win On Air” athlete hologram spectacle will demonstrate the power of Nike Air on the façade of Nike Orchard Road’s atrium.

Nike ambassadors featured in the hologram include footballer Kylian Mbappe, sprinter Sha’Carri Richardson and basketballer Victor Wembanyama.

All three athletes are shown wearing Air Zoom Mercurial Superfly 10 Elite, Air Zoom Maxfly 2 and Air Zoom G.T. Hustle 3, respectively.

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The featured footwear incorporates Air Zoom's innovation, which has been re-engineered across multiple sports to optimise energy return. Nike Air also aims to help the brand’s athletes break barriers at the upcoming Olympic games in Paris.

The campaign launch is accompanied by Air-inspired events and services via the Nike App. App users are invited to join the Run Swoosh Session, which will energize the local running community for a 5-kilometer community run on 13 July. The Swoosh Studio will also offer audio-guided or run coach-led treadmill experiences until 31 July. At both running experiences, Members will have an opportunity to trial the all-new Nike Pegasus 41 Blueprint.

Moreover, Nike has also launched Nike By You, a chance to customise the exclusive “Win On Air” and “Air Studio” collections, for a limited time. These designs can be customised on t-shirts and hats. Partnering Singaporean artist Teo Chong Wah, Nike By You for the “Win On Air” Collection aims to bring the dynamic energy of athletes to life.

Nike Orchard Road has three-levels and occupies 28,000 square feet of space, which makes it the company’s largest monobrand Nike store in Asia, outside of China.

The retail destination was chosen in partnership with global retailer and distributor GMG. It was chosen with the intention to serve athletes of all ages (men, women and kids) and help transform their ambitions into reality.

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