Trip.com takes over KLIA in OOH branding campaign

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Travel service provider Trip.com has partnered with Meru Utama (VGI Airports) to initiate a branding campaign at Kuala Lumpur International Airport (KLIA).

The campaign aims to raise passenger awareness of Trip.com's comprehensive travel services, including flight bookings, hotel accommodations, car rentals, and destination experiences.

In addition, the campaign targets increased visibility through out-of-home advertising, focusing on high-traffic areas such as aerobridges, airside, and landside zones, aiming to reach millions of international travellers.

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This collaboration represents a strategic move for Trip.com as it seeks to strengthen its footprint in the Southeast Asian market, capitalising on KLIA's role as a key travel hub.

By leveraging prominent spots within the airport, Trip.com plans to boost brand awareness among the millions of passengers passing through KLIA annually.

“We are thrilled to partner with Malaysia Airports on this exciting brand campaign. Kuala Lumpur International Airport is a key gateway to Asia and beyond, making it an ideal platform to showcase Trip.com’s offerings to an international audience. This collaboration not only boosts our brand visibility but also demonstrates our commitment to supporting the resurgence of global travel," said Stephane Thong, general manager, Trip.com Malaysia.

“As the appointed media concessionaire for KLIA, we are delighted to welcome Trip.com as a key brand partner. The synergy of this partnership perfectly demonstrates the power of advertising at one of Asia’s premier airports, with Trip.com’s global reach and innovative travel solutions resonating well with the diverse international audience passing through KLIA’s terminals," said Herman Lim, general manager, VGI Airports.

KLIA, acknowledged as one of Southeast Asia's busiest airports, saw a notable increase in travel demand during Malaysia’s long holiday weekend from September 14-17, with a reported 174% year-on-year rise in Kuala Lumpur bookings

During this period, Malaysian travellers frequently visited destinations like China, Singapore, Indonesia, and Thailand. Earlier in June this year, Trip.com signed a memorandum of collaboration with Tourism Malaysia. Under the partnership, both parties will expand their existing collaboration beyond China, and into the wider Asia Pacific region.

The collaboration also focuses on attracting more Chinese and international visitors to Malaysia on the marketing front, including key product promotions for hotels and attractions. More areas within Malaysia, such as Johor and Sarawak, will also be promoted to travellers.

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