Trip.com Group transforms travel experiences with new app launch

Trip.com Group has leveraged the advanced capabilities of Apple's latest mixed-reality headset the Apple Vision Pro, to unveil its innovative Trip.Vision app.

One of the apps developed exclusively for the Apple Vision Pro, Trip.Vision aims to provide a ground-breaking approach to travel exploration, offering users a unique and immersive experience of popular destinations worldwide.

Aligning with Trip.com Group's mission to create the perfect trip for a better world, Trip.Vision elevates the travel experience from the very start by bringing the beauty of the world’s favourite travel spots within arm's reach, fostering a zero-distance connection for users.

In a conversation with MARKETING-INTERACTIVE, Trip.com's spokesperson said the company continues to invest in areas that would help enhance consumer experience, such as technology.

"The development of the app is inspired from the concept of offering distinctive travel experiences even before the initial luggage is prepared. Trip.Vision entices users to embark on virtual explorations of renowned destinations like Mount Everest, Guilin, Maldives, Antarctica, and the Sahara Desert through immersive and lifelike panoramas of exceptional quality."

Inspired by the idea of providing unique travel experiences even before the first suitcase is packed, users can virtually explore destinations such as Mount Everest, Guilin, Maldives, Antarctica, and the Sahara Desert through high-quality and realistic panoramas, through the new Trip.Vision app. 

Upon donning the Apple Vision Pro headset and entering the app, users can immerse themselves in the beauty of global landscapes through 360-degree panoramic videos. Equipped with detailed attraction information and engaging voiceovers, users can enjoy a powerful and educational mixed reality experience wherever they are.

Utilising the wide landscape settings and robust spatial computing of the Apple Vision Pro, Trip.Vision users are in for a treat with crystal-clear, high-definition scenes surpassing the resolution of a 4K TV. With the panoramas expanding and wrapping around the user, this creates a sensation that they are standing right at the travel destination they’ve chosen, providing a wanderlust-inducing preview of the world.

The Vision Pro interface, entirely responsive to the user's eyes, hands, and voice, also eliminates the need for additional controls. Moreover, the high-tech audio system is designed to envelop users, creating the sensation that sounds emanate from right within their physical space.

Bo Sun, chief marketing officer of Trip.com Group, said: “The Trip.Vision app revolutionises the travel experience by allowing users to virtually immerse themselves in renowned destinations, enhancing their itinerary planning. This marks a whole new approach, where the exploration begins before the booking, and every destination becomes a story waiting to unfold.”

Back in 2023, Trip.com unveiled the AI travel assistant TripGenie to provide users with a more personal and intuitive travel planning experience. Just by asking it a simple question within the Trip.com platform, TripGenie can help travellers plan travel itineraries and offer personalised recommendations in flight and hotel lists efficiently.

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