TransUnion HK launches a citywide campaign with Omelette Digital

Hong Kong's first credit reference agency TransUnion is collaborating with Omelette Digital, a local creative agency, for its latest branding campaign with the tagline “Know your creditworthiness, map your success” (了解信用人格，做好人生規劃).

Through the campaign, TransUnion redefines creditworthiness 信用人格 and looks to showcase how data analysis and credit history can empower consumers and help them make better-informed financial decisions to achieve life goals, including buying a flat, starting a business, and finding a job.

According to the press release, with over 40 years of experience in providing personal credit rating services to consumers and businesses in Hong Kong, TransUnion has been leveraging its local insights and global expertise to improve credit inclusion using its world-recognised credit rating standard. The new integrated campaign has already rolled out across multiple touchpoints including TV, OOH, and digital channels. The campaign will be sustained with a video content series featuring various scenarios, depicting the importance of creditworthiness on several common yet critical life occasions.

“Being recognised as creditworthy is a critical benchmark we should also aspire to maintain so that we can achieve what we want to achieve in life. TransUnion’s credit score is a universally recognised standard for quantifying creditworthiness that helps foster trust between lenders and consumers. We hope this campaign will help consumers understand the importance of monitoring their credit health and making informed financial decisions. At TransUnion we always aim to be a valued companion for all consumers to help them achieve life goals,” said Irene Foo, director of consumer interactive, Hong Kong, TransUnion.

TransUnion is a global information and insights company that makes trust possible in the modern economy. It do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. It call this Information for Good.

A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences and personal empowerment for hundreds of millions of people. Its customers in Hong Kong include some of the top banks and money lenders.

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