Traditional retailer Metro makes eCommerce push on LazMall for Black Friday

Retailer Metro is making a big push online this Black Friday. It has launched the Metro LazMall store on eCommerce platform Lazada Singapore and according to a press statement from Lazada, this is a “first-of-its-kind” partnership between a department store and eCommerce platform in Singapore.

The partnership will feature the same Black Friday deals available in Metro’s offline retail stores at Paragon and Causeway Point, as well as its online platform Metro.com.sg.  Lazada Singapore CEO James Chang said with this partnership, customers can now shop an entire department store catalog on Lazada. This, he says, is a testament of Lazada’s “efforts to provide a wide and quality assortment of products from fashion, beauty, household goods, toys and electronics to pet care, and home and living.”

“We look forward to deepening our partnership with Metro on its eCommerce journey and being a matchmaker for our brand partners and customers,” he added.

With over sixty years of retail heritage, Metro is now placing a strong emphasis on delivering a complete online-to-offline customer experience, supported by a multi-media strategy, innovative concepts and a wide assortment of popular merchandise, including exclusive in-house labels. This strategic partnership also opens up avenues for Metro to diversify shopping formats in the eCommerce space, and to tap Lazada’s technology platform and suite of business tools to better understand customers, tailor customised marketing and broaden its customer base.

“We are immensely excited to announce this collaboration which is in line with our strategy to enhance the shopping experience. We hope to tap into Lazada’s technology and ecosystem as a gateway to redefine shopping experiences for our customers. By leveraging both online and offline distribution channels, we remain committed to delivering exceptional value to every shopper on the lookout for convenience,” said Metro (Private) Limited CEO David Tang.

LazMall is Southeast Asia’s leading virtual mall and is today a partner of choice for authentic and trusted brands from around the globe. Since launching in September 2018, Lazada claims that LazMall has tripled the number of brands it started with and is now home to over 6,500 brands.