Top 10 financial institutions in HK that best convert consumers through purchase funnel

HSBC and Hang Seng Bank are the most capable brands to convert consumers through the purchase funnel, while Octopus Card was the most successful payment system, according to a YouGov study. AIA came in tops in the insurance industry. YouGov’s Finance Purchase Funnel Rankings 2021 Hong Kong reveal the financial services brands that are best at converting consumers through the purchase funnel.

The rankings tracked data from 1 September 2020 to 31 August 2021, and are based on the Index score from YouGov BrandIndex, which constantly measures overall brand health. The score takes into account consumers’ perception of a brand’s overall quality, value, impression, reputation, satisfaction, and whether consumers would recommend the brand to others.

YouGov’s Finance Purchase Funnel Rankings 2021 Hong Kong reveal the financial services brands that are best at converting consumers through the purchase funnel. In Hong Kong, HSBC leads the Hong Kong's banks list this year with a score of 38.6, followed by Hang Seng Bank with a score of 33.4. 

In third and fourth position were Bank of China (Hong Kong) and Standard Chartered Bank respectively scoring 26.8 and 26.5. Four virtual banks join the list as Mox is ranked sixth with a score of 20.6, while ZA Bank, ranked seventh, scored 19.7. Livi bank (14.9) and WeLab Bank (13.9) are ranked ninth and tenth.

In third and fourth position were Bank of China (Hong Kong) and Standard Chartered Bank respectively scoring 26.8 and 26.5. Four virtual banks join the list as Mox is ranked sixth with a score of 20.6, while ZA Bank, ranked seventh, scored 19.7. Livi bank (14.9) and WeLab Bank (13.9) are ranked ninth and tenth.

Meanwhile, Bank of China (Hong Kong) is the best improver this year as it has a score of 26.8, compared to 24.1 in 2020. The bank is ranked third on the list. Bank of China (Hong Kong) is followed by Citibank bank (20.6, +1.5) and Standard Chartered Bank (26.5, +1.0).

Moreover, Octopus Card leads the Payment Systems list in Hong Kong this year with a score of 58.8.

Visa came in second with a score of 52.9. Moreover, PayPal and Alipay HK are ranked third and fourth respectively, scoring 39.5 and 38.5. Rounding out the top five PayMe scored 36.9.
When it comes to insurance, AIA leads the Insurance list this year with a score of 29.8, followed by Manulife (26.0) and Prudential (23). AXA is ranked forth with a score of 18.9, while FWD, with a score of 15.6, ranks fifth.
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