Top 10 brand movers in Hong Kong for August 2023

HKT Payment’s mobile wallet Tap & Go has topped YouGov’s Biggest Brand Mover list in Hong Kong for August 2023.The mobile wallet made gains in nine out of 13 YouGov BrandIndex metrics, in the media and communication category (Buzz), brand perception category (general impression, value, corporate reputation, customer satisfaction, recommendation, quality) and purchase funnel category (consideration, purchase intent).

Tap & Go recently ran a series of eCommerce promotions for its users. This included a HK$20 discount on purchases from the iGameBUY website for shoppers who use Tap & Go as their payment option, as well as up to 5% spending rebates for members of Hong Kong Telecom (HKT) Group’s customer loyalty programme, The Club, when they complete purchases on The Club website or mobile app using the Tap & Go app.

Following closely behind is  DFI Retail Group’s customer rewards app yuu, scoring upticks in eight metrics across the media and communication, brand perception and purchase funnel categories. 

Watson Group’s customer rewards programme Moneyback takes the third place, it sees improvements in seven metrics across the media and communication category, purchase funnel and brand perception categories.

Meanwhile, Hang Seng Bank and Sun Life Insurance round out the top five, making gains in seven metrics each.

Coming next are mobile communications brand 1010 and MTR, which have taken the sixth and seventh places on the list. 1010 has made gains in seven metrics while MTR sees improvements in six metrics.

Taking the eighth place is Octopus Card, which sees improvements in six metrics across all categories, including buzz, value, corporate reputation and general impression. Rounding off the list are Mastercard and Cathay Pacific, who have made gains in six metrics each.

The APAC Biggest Brand Movers highlights the ten brands that have registered the most statistically significant month-on-month upticks in consumer perception metrics across a selection of Asia-Pacific markets, including Australia, Hong Kong and Thailand.

These rankings identify the brands which have logged the greatest number of improvements across 13 metrics each month – ranging from aided brand awareness and corporate reputation, to purchase consideration and customer satisfaction.

The data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.

Related articles:

Tap & Go dives into sustainability with CNY themed e-laisees
Boutir and Tap & Go launch livestreaming marketplace to support smaller merchants