TKO Spot, Decathlon and DJI unveils Hong Kong's largest rooftop sports space
share on
Retail mall TKO Spot has unveiled a rooftop space for Hongkongers to exercise and promote an active lifestyle, riding on the recently completed Olympics Games in collaboration with sports equipment retailer Decathlon and tech company DJI.
The rooftop space TKO Spot-field, spanning 42,000 square feet, consists of four zones to promote an active lifestyle with physical challenges and selfie spots, claiming to be Hong Kong's largest rooftop sports space. Divided into four zones, namely Speed Avenue, Sea of Balls, Stretching Ring and Fun Camp, the area includes a wide range of Decathlon sports equipment for visitors to try different sports.
According to TKO Spot's operator LINK, Speed Avenue evokes a rush of adrenaline with its striking palette of red, blue and green. Suitable for self-balancing scooter riding, roller skating and more, the racing circuit features slopes and obstacles for a challenging and exciting experience.
Featuring colourful and dynamic motifs, the Sea of Balls is the go-to spot for ball games. With a lawn spanning 3,000 square feet, the Stretching Ring features a diverse array of flexibility equipment, perfect for pre- and post-workout stretches. Free yoga classes are also organised regularly to offer a respite from the hustle and bustle. Finally, At the Fun Camp, safari and picnic tents are available for a joyous family outing.
TKO Spot has also collaborated with Decathlon to offer visitors a wide variety of children-friendly equipment such as basketball hoops, football goals, and gym and yoga equipment for children. To further promote an active lifestyle, representatives from Decathlon will be sharing sporting knowledge and tips for maximum performance.
Lastly, visitors in the waiting area can capture their companions' images racing across Speed Avenue by using DJI action cameras, adding more interactive elements in the venue.
In 2019, Decathlon opened a store at TKO Spot, consisting of a traditional indoor shop floor and an outdoor practice terrace where visitors will be able to try out sports products across 70 disciplines including hiking, basketball, football, running, cycling, tennis, badminton, camping, ski, yoga, and cross-training.
The store aims to allow customers to gain a complete understanding of any product before the point of purchase. 50” LED screens are placed in prominent areas of the store to digitally showcase the complete Decathlon product range, which includes over 13,000 models, for visitors to compare products and learn about all available options.
Related articles
Decathlon and NBA team up globally for league-branded merchandise
Beyond retail: Meet Decathlon USA in-store robot which influences marketing
share on
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window