Want to take leave to go on dates? You now can with this new Tinder and Gushcloud partnership

Imagine getting to take leave specifically to go on dates, seek out new connections or engage in social activities. Gushcloud is making it a reality with a new partnership with dating app Tinder to create Tinder Leave, a new wellness benefit that will be rolled out for employees in Indonesia, Malaysia, the Philippines, Singapore, South Korea, and Thailand.

With a diverse portfolio of over 10,000 influencers, Gushcloud is committed to fostering a creative and innovative environment that empowers employees and influencers to achieve their full potential – and now, supporting their personal relationships and well-being, it said in a statement. 

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Gushcloud employees in the above countries will be able to access company sponsored Tinder subscriptions and an additional paid day of leave - called Tinder Leave - for employees to go on dates, seek out new connections or engage in social activities.

“Gen Zs are redefining the idea of work and the workplace, focusing increasingly on their work-love-life balance. A healthy personal relationship is an increasingly important priority for this modern generation of workers, and employers need to start investing in benefits and initiatives that address employees’ social and personal lives to support their overall social health and well-being,” said a Tinder spokesperson.

“We are looking forward to working with progressive companies in the region looking to provide enhanced support for employees in finding and making meaningful personal connections,” the spokesperson added. 

"We’re thrilled to sponsor Tinder subscriptions and the Tinder Leave as an upgraded Gushcloud employee perk, encouraging our people to build meaningful social connections outside of work," said Althea Lim, co-founder and group CEO, Gushcloud International.

"We believe that fostering a healthy social life is essential, and this is a great way to take care of our employees in their relationship goals, whether that’s meeting new people, making new friends, or finding a life partner,” she added. 

Tinder has been amping up its work to increase awareness in the region as of late. Recently, Tinder launched a new chapter of its global campaign, “It Starts with a Swipe,” featuring the first messages of real couples who met on Tinder and who are currently in relationships.

In a series of new video spots, the campaign draws on the serendipity of classic romantic comedies reimagined through the lens of modern dating. The spots showcase singles meeting in iconic rom-com scenarios, with dialogue inspired by the real first messages of couples who met on the app.

This comes as audiences seek more authentic, meaningful connections in the post-pandemic world, where the younger generation of singles who came of age in virtual spaces feel a nostalgic affinity for the ‘meet cutes' of classic sitcoms and movies.

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