Tinder and Manchester City swipe right on multi-year partnership

Tinder and Manchester City has struck a new multi-year partnership to bring Tinder users and passionate football fans together worldwide. To celebrate the partnership, Tinder is also switching its colours across social platforms to Manchester City blue, in a bid to show its support for the team leading up to the derby this Saturday.In the partnership, Tinder will work with both Manchester City men’s and women’s teams, and City Football Group sister club, Major League Soccer’s New York City FC. This is to create exciting and unique experiences for Tinder users and football fans. This ranges from exclusive access to games, to once-in-a-lifetime experiences and events at the stadium to engage with fans. With a strong millennial and digital focus, the partnership aims to engage football fans around the world.To celebrate the partnership, a giant Tinder and Manchester City-branded blimp will fly over the city of Manchester, leading up to the world-famous Manchester derby which takes place at the Etihad Stadium on Saturday, 5:30 p.m. BST.Tom Glick, chief commercial officer of City Football Group said that together with Tinder, the group has a great opportunity to explore how it can combine Tinder’s significant appeal and reach with its global audience to create even more relationships in a new, fun and creative way."Tinder is a huge global platform which, just like football, is bringing millions of people together every day all around the world. Football is all about a community of fans, sharing moments, emotions and passion for the sport they love. We believe this will be a perfect match for Tinder and for City," Glick said."Football is a sport where anything can happen at any moment. We wanted to be true to the game and do something unexpected by surprising the fans and our users with news of our partnership in a fun and creative way," David Wyler, VP partnerships," Tinder said.