Time Out names new APAC managing director

Global media and hospitality brand Time Out has named Kaylie Smith as its new managing director for Time Out Media, APAC. She will report to Time Out Media's CEO, Stacy Bettman.

In her new role, Smith will lead the media division in Australia, Singapore and Hong Kong, with a focus on further evolving the brand in the region and its advertising opportunities for clients, according to Time Out in a statement. 

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Smith brings with her extensive experience and understanding of the different markets within the APAC region, having held senior roles in Australia, Japan and Singapore as well as in the US. She has a successful track record driving growth, revenue, and product innovation, having worked for both high-growth companies as well as global consumer tech leaders including Google and Meta. 

Smith began her career in product management, sales and marketing for DoubleClick’s APAC business and took a broader senior role when the company was acquired by Google, leading the Google platforms business across APAC and Japan.

She was managing director for the APAC region for The Rubicon Project, a series B start-up in programmatic advertising for publishers where she was instrumental in the rapid growth of the company.

From 2017 to 2021, Smith held senior roles at Meta first as director SMB Australia and New Zealand for Facebook, tasked with growing the nascent SMB business in the region and across the broader APAC markets. Following this successful delivery, she was tasked to replicate this success for Instagram in APAC as managing director. Most recently, Smith worked for eCommerce start-up Her Black Book as COO.

“I’m thrilled that Smith has joined Time Out to lead and further strengthen Time Out’s Media division in APAC and build upon the team’s successes, in a region where the brand is established and strong with lots of potential to grow further," said Bettman.

Smith added on by saying that Time Out has been part of her life for as long as she can remember and that over the years, she has used it to get to know the city and feel like a local from London to LA to Sydney 

"I instantly found a connection with the power of the brand and its content, and I’m excited to further grow and evolve Time Out in the APAC region and work with our advertising clients on exciting campaigns for them,” she said. 

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