Tim Ho Wan integrates art and dim sum culture with calligraphic collection

Tim Ho Wan has teamed up with Wah Gor, Hong Kong’s calligrapher with famous works associated with the local film industry, to showcase a collection of Cantonese calligraphic works centred around the theme of "food".   

This comes after the brand recently supported the annual film industry event, the “Hong Kong Film Awards”, where its signature BBQ Pork Buns made a striking appearance on the red carpet to provide a tasty surprise for the stars and show support for the local movie and art industry. 

This time, the restaurant strives to honour the collective memories of Hongkongers and inspire younger generations to connect with traditions intricately tied to our everyday life and culinary culture.  

In a conversation with MARKETING-INTERACTIVE, a spokesperson from Tim Ho Wan said the campaign aims to creatively share with consumers the correct characters of commonly heard Cantonese slang. The initiative is done in collaboration with creative agency Kids & Dogs. 

"Wah Gor has created a stunning collection of calligraphic pieces that focus on Hong Kong culinary sayings and phrases. These pieces are currently displayed at Tim Ho Wan's Sham Shui Po flagship store, adding a creative vibe and vitality to the brand."

Available from 25 April until June, the calligraphy works serve to enhance the overall dining experience, allowing diners to savour "hot" (Cantonese: 「熱䪚䪚」) and "fragrantly delicious" (Cantonese: 「香馩馩」) dim sum while appreciating the art of calligraphy. This series of calligraphic pieces integrates the art of calligraphy, Cantonese characters, and dim sum culture.

Starting on 24 April, Tim Ho Wan will also introduce a new limited-time summer menu at all its Hong Kong outlets. Created by master chefs using a selection of seasonal ingredients, this menu blends traditional and innovative styles to create a variety of dim sum and desserts that are both visually appealing and delicious.

Daniel Lin, general manager, Tim Ho Wan, said: "At Tim Ho Wan, we are dedicated to inspiring younger generations to engage with the traditions that are deeply rooted in our culinary culture."

"This summer, we are proud to continue our support for the local creative industry by partnering with Wah Gor, building on the tremendous success of our previous collaborations with local artists Stella So and Uncle852. By combining Hong Kong-style dim sum culture with calligraphy and the profound essence of Cantonese, this collaboration brings a new level of meaning to these three cultural elements, enriching the overall experience," he added.

Don't miss: Tim Ho Wan welcomes Year of the Dragon with artistic graffiti at SSP store

Earlier this year, Tim Ho Wan partnered with local creative agency Kids & Dogs and local graffiti artist Uncle to unveil a series of dragon-themed graffiti for its flagship store in Shum Shui Po.  

As part of the collaboration, Uncle created a special series of graffiti with Chinese New Year blessings for Tim Ho Wan and its customers, with the hope of sharing luck and happiness through the art of graffiti and the taste of dim sum. 

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