Tiger Woods' golf line Sun Day Red faces trademark dispute

Golf apparel line Sun Day Red by golfer Tiger Woods and Taylor Made are facing a trademark dispute. 

Sportswear brand Tigeraire has filed a notice of opposition alleging that Sun Day Red and Tiger Woods "unlawfully hijacked Tigeraire's registered design into its own branding". 

This comes after Woods filed a trademark application for his new logo. 

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Tigeraire's logo features a leaping tiger shown on the right. Sun Day Red's logo also features a leaping tiger shown to the right with bolder lines and the letters 'S', 'D' and 'R'. 

Tigeraire added that its products bearing the leaping tiger design are prevalent in the golf industry, appear at major golf events, is promoted by major institutions and is enjoyed by pro-golfers such as David Toms. 

"The actions of Sun Day Red, TaylorMade and Tiger Woods blatantly ignore Tigeraire’s longstanding protected mark, brand and identity, violate federal and state intellectual property law, and disregard the consumer confusion their actions create," said Tigeraire in documents seen by MARKETING-INTERACTIVE.

In the same document, Tigeraire said that it was founded in 2020 and that it featured its leaping tiger design as a trademark for all its products including apparels, caps and electric fans. The design was later registered at the U.S. Trademark office. 

It added that Sun Day Red was launched in May this year and featured a logo that are "strikingly similar", causing confusion. 

"Simply put, confusion is not only likely, it is actually happening and is causing irreparable harm," said Tigeraire. 

"Tigeraire respectfully prays that the application be refused registration," it added. 

MARKETING-INTERACTIVE has reached out to Sun Day Red for a statement. 

Meanwhile, earlier this year, sportswear brand Nike parted ways with Woods after a 27-yearlong partnership.

In a post on its official Instagram page, Nike made a tribute to Woods with the words, “It was a hell of a round, Tiger”.

“You challenged your competition, stereotypes, conventions, the old school way of thinking. You challenged the entire institution of golf. You challenged us. And most of all, yourself. And for that challenge we’re grateful,” it said.

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