Tiger Beer customises labels

Tiger Beer Malaysia is offering consumers a chance to tell their story of personal courage and defying expectations with a custom-image for social media, based on the brand's iconic label design, in hopes of inspiring others. To commemorate their spirit of not giving up while chasing their dreams, Tiger will turn their stories into personalised limited-edition Tiger bottles.

This is part of its #YetHereIAm campaign which seeks to empower Malaysians to pursue their passion. Consumers can visit the microsite yethereiam.tigerbeer.com and follow a few simple steps to generate their customised label. All successful submissions will be entitled to redeem a personalised Tiger bottle for keepsake.

Aside from the personalised limited-edition Tiger bottles, the brand is also handing out exclusive promotions and giveaways until the end of July, including exclusive Tiger Bum Bags. To keep the momentum going in conjunction with the spirit of the Year of the Tiger, Tiger Beer also embarked on a journey to discover and reward upcoming talents through the Uncage Fund platform.

With the proceeds gathered from the sales of The Tiger Archives, an exclusive NFT collection created in collaboration with Pestle Mortar Clothing, 30% of the sum will go towards supporting local musicians, artists, and street food chefs throughout the year. The Discord community will be voting for their preferred talents in July, and the winner will be revealed at the next NFT holders’ event held exclusively for the community.

Joyce Lim, marketing manager of Tiger Beer Malaysia, said: “Tiger is a brand that tirelessly champions individuals with potential and bold determination. As a true testament to what the brand stands for, the #YetHereIAm campaign encourages Malaysians to embody the spirit of Tiger, come forward and share their courageous story of challenging and defying the odds to achieve their passion.”

Just recently, in Singapore, Tiger Beer had also partnered with 7-Eleven, where it unveiled their very first beachfront convenience store at Palawan Beach Walk. According to 7-Eleven, the Instagrammable store can be spotted from afar with its vibrant murals and unique graffiti artwork on its facade.

In April, Tiger had launched a beer and music festival titled "Tiger Crystal Fire Stages" to celebrate the comeback of live performances in Singapore as well. Tiger wanted to be the first in Singapore to set the nightlife and entertainment scene ablaze with live music once more.

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