Tiffany & Co. launches online flagship store on JD.com

Tiffany & Co. has launched its first official third-party online flagship store in China on JD.com, adding a new channel for Chinese consumers to access more choices and experiences for luxury shopping.

The partnership enables Chinese consumers to access nearly 1,000 items from Tiffany & Co., including jewelry, diamond rings, home products, and perfume via JD.com. Consumers will also be able to browse items exclusive to JD, including Return to Tiffany Lovestruck Pendant and Time for Speed Race Car Clock.

“We are thrilled to partner with Tiffany & Co. to bring its world-class luxury collection to our over 588 million active users in China,” said Kevin Jiang, president of international brands, JD Fashion Business Group. 

“JD’s intelligent supply chain solutions, internationally-recognised logistics and fulfillment capabilities, authentic brand awareness, and customer service guarantee provide a quality luxury shopping experience for our customers and an optimal business environment for our partners. We look forward to building upon this collaboration and working with Tiffany & Co. to further diversify our offerings and bring the brand's creative and extraordinary designs to more Chinese consumers,” Jiang added.   

MARKETING-INTERACTIVE has reached out to JD.com for more information.

Most recently, JD.com saw luxury products, watches, beauty products, and gold and pearl jewelry remain popular Valentine’s Day gift choices, as these categories demonstrated remarkable sales growth during the promotion period, according to a report released on February 14 by the J Shop, JD’s upgraded fashion and lifestyle omnichannel business.

LV, Tiffany and Bulgari became the most popular luxury brands among consumers, as shown by J Shop’s sales data. From 8 to 13 February, the transaction volume of nearly 200 luxury and watch brands increased by more than 100% year-on-year on JD Luxury, and that of top luxury brands increased by more than five times year-on-year. Sales of Roger Viver and CELINE increased by more than 10 times year-on-year, and became the top luxury brands with the fastest growth rate during Valentine’s Day.

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