TIA’M picks AnyMind Group as exclusive distributor in the Philippines

South Korea-based skincare brand TIA'M has appointed end-to-end commerce enablement company AnyMind Group, as its exclusive distributor in the Philippines.

TIA’M will tap on AnyMind Group’s suite of eCommerce and marketing offerings, including AnyX for eCommerce management, AnyLogi for inventory and logistics management, AnyChat for conversational commerce and customer engagement, and AnyTag for influencer marketing, alongside in-market consultants and operations teams for cross-border expansion and importation.

Don't miss: Panasonic appoints AnyMind Group to accelerate electronic distribution in Malaysia

TIA’M is a South Korea-based beauty and skincare brand that provides vitamin care through its vitamin-infused skincare line, addressing a variety of concerns such as wrinkles, uneven skin tone, and hydration.

TIA’M utilises natural raw materials and conducts rigorous testing to ensure its products are free from harmful ingredients, enabling it to meet diverse customer skincare needs, it said. Its products are currently distributed internationally across North and South America, Asia, Europe, Africa and Oceania.

"We are delighted to collaborate with AnyMind Group, a company with significant strengths in brand commerce and partner growth, as we venture into the highly promising beauty market in the Philippines. TIA'M continues to have untapped potential in the domestic and overseas K-Beauty industry, with our niche in skincare products containing vitamin ingredients, and we have doubled our business every year,” said Wonyoung Ryu, CEO of Fireworks, the driving force behind the TIA'M brand.

“We sincerely appreciate AnyMind Group for recognising our strengths, and we are committed to providing our utmost support to establish TIA'M as a competitive brand in the beauty market in the Philippines,” Ryu added, expressing his optimism about their latest partnership.

“Our BPaaS model enables us to create incremental and agile value for TIA’M across their business process, through the data-driven optimisation of e-commerce, international distribution, marketing and more, ultimately creating a more borderless world for enterprises and consumers. The Philippines represents an unprecedented opportunity for TIA’M to tap on a growing domestic demand for quality skincare products, and we will continue to open up new avenues for TIA’M to grow,” said Ted Kim, country manager, Korea, AnyMind Group.

Across the region, AnyMind Group was appointed by international business and consumer electronics manufacturer, Panasonic to be one of its e-distributors in Malaysia, June last year.

AnyMind Group collaborated with direct-to-consumer e-commerce store, Inspired Lifestyle Japan, which introduces Japanese products to consumers in Malaysia.

As a result, Panasonic’s collection of male grooming products will be accessible to consumers in Malaysia through the Inspired Japan website, and more Panasonic products such as water purifiers and female beauty products will be available on the website.

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