The Sandbox welcomes Softstar to its Web3 ecosystem
share on
The Sandbox, a decentralised gaming virtual world and subsidiary of Animoca Brands, has collaborated with Softstar Entertainment, an iconic Taiwanese brand of classic PC games. Softstar will purchase a parcel of virtual lands in The Sandbox to construct the Softstar MetaPark, where a myriad of stories, both traditional and futuristic, will be introduced to the Web3 ecosystem.
Players in The Sandbox will be treated to a wide range of experiences from romantic myths about legendary wuxia (martial heroes) to the pursuit of a billion dollars in modern day riches. Popular classic characters from Softstar’s back catalog, including Li Xiaoyao, Zhao Ling’er, and Lin Yueru from The Legend of Sword and Fairy series, and Sun Xiaomei, Jin Beibei, and Atubo from Richman series, will all be ready to accompany fans during their adventures.
Softstar’s decision to join The Sandbox represents an important step for a traditional games publisher and underscores the accelerated growth that Web3 and the metaverse are enjoying in this new era, according to the release. All players and creators in The Sandbox will soon be able to display and utilise in-game assets and Intellectual Property (IP) created by Softstar in the form of original game experiences that are developed as NFTs.
“We are thrilled that Softstar is partnering with The Sandbox. As the gaming industry increasingly embraces Web3, many traditional games companies are establishing their presence in the metaverse. We look forward to Softstar’s development in the decentralised, virtual world of The Sandbox, where memorable stories can vividly come alive in a highly creative environment. The long-standing success that Softstar has enjoyed will undoubtedly encourage fans and players to create even more original gaming experiences,”said Sebastien Borget, co-founder and COO of The Sandbox.
Furthermore, Softstar is also partnering with Lululand – a metaverse studio for The Sandbox – and TW The Sandbox Creator Club (TWCC) to host its very first Web3 exhibition in “A Love is Forever”, a game experience in Alpha Season 3 made by Lululand. In addition to showcasing classic Softstar characters and memorable stories, the exhibition will feature a preview of the brand’s on-going work in The Sandbox. Softstar, LuluLand and TWCC will also host a series of events alongside the exhibition.
Related articles:
DBS enters The Sandbox to launch ‘DBS BetterWorld’
Metaverse powerhouse The Sandbox decides to come into physical world with pop-up in Hong Kong
share on
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window