The Philippine News Agency signs twin partnership to grow reach of local news

The Philippine News Agency (PNA) has signed partnership agreements with New Perspective Media (NPM) Group and The Filipino Times (TFT).

NPM is an integrated marketing, media-tech, events and investment promotions company based in Dubai with offices in the Middle East and Asia Pacific, and The Filipino Times (TFT) is a newspaper and digital platform for overseas Filipinos. As such, this partnership facilitates and promotes greater Philippines-Middle East relations.

The agreement between PNA and NPM aims to broaden the reach of information distributed by PNA as the Philippine government’s official web-based newswire service and NPM on behalf of its clients in the UAE.

On the other hand, the agreement between PNA and TFT aims to facilitate the exchange of news and media content and international media expertise and experience. According to PNA's executive editor, Demetrio Pisco Jr, the partnership reflects PNA's objective to build international collaborations on producing news content.

Director Raymond Robert Burgos of the presidential communications office, one of the signatories of the agreement stated that it targets to help the agencies effectively disseminate objective information to a wider audience in the Philippines and abroad. “It is an important step in disseminating timely and relevant news that matters to Filipinos across the globe,” Burgos added.

Another signatory, Karen Remo, who is the CEO and founder of NPM Group and publisher of TFT, said the agreement will further forge greater ties between the Philippines and the Middle East. “The partnership speaks of both entities’ commitment to giving Filipinos fast access to accurate and reliable media content, wherever they are in the world.”

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