Ara Hampartsoumian joins The Observatory SG

Global management consultancy The Observatory Singapore has appointed Ara Hampartsoumian (pictured) as its new Southeast Asia managing partner as it looks to relaunch the Singapore and Southeast Asia operations.

Hampartsoumian joins the team with over 22 years of experience in Asia having worked with global agencies such as BBH, TBWA, Fallon, and Ogilvy and serving a wide array of brands and industries including automotive, travel, technology companies, the financial sector, and more.

He most recently founded a management consulting business called AHHA Consulting Group, a venture he undertook for just under a year. Prior to that, Hampartsoumian served as CEO at TBWA\Group Singapore, a role he held for just under four years. He joined the agency as managing director in 2014.

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Hampartsoumian's extensive industry knowledge provides him with a deep understanding of the unique challenges and opportunities faced by different brands and their agency partners, making him an invaluable leader in The Observatory's expansion across Southeast Asia, the company said in a statement.

"Singapore and Southeast Asia have always been essential markets for The Observatory. Although our regional focus had shifted to Greater China for a while, we never lost sight of the potential opportunities and our desire to return with the right partner who shares our ambitions and values," said Stuart Pocock, managing partner of The Observatory International London.

He continued by saying that his success has always been rooted in a people-first philosophy, and that he is eager to share his experiences and insights to benefit an industry that has greatly contributed to his growth. 

"By prioritising the growth and development of our talented professionals, we can unlock significant return on investment," said Hampartsoumian. "While our industry often focuses on short-term wins, we mustn't lose sight of the value of the human side of our business. It is through genuine connections, empathy, and understanding that we can create meaningful and impactful experiences for our clients."

Hampartsoumian will work with Sandy Burns, regional managing partner of Greater China, to support clients in improving their marketing practices and achieving growth throughout the region.

Together, Hampartsoumian and Burns will leverage The Observatory International’s core business offering while fostering strong client-agency relationships to provide impactful solutions for their clients.

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