This post is sponsored by Media Prima Digital.
Esports has become a growth sensation in recent years, and Malaysia has been working hard on growing the scene with both the government and private sectors investing heavily into it.
But over the past six months, the world has been going through a serious health crisis with COVID-19. During a time when lockdowns and precautionary measures such as social distancing have put traditional sporting events on hold, many people are turning to online gaming to pass the time and this has brought esports to the attention of a wider audience.
While esports certainly isn’t immune to the impacts of COVID-19, it has been able to keep the industry going by pivoting live events and tournaments to “online mode” so fans are able to catch live-streams of their favourite events and streamers in the comfort of their homes.
As esports and gaming trends continue to evolve, MyGameOn has been working progressively to ensure continuous development in the area by delivering the most relevant content to its community.
Established in 2017 under Media Prima Digital, MyGameOn started off with a simple vision: to bridge the gap between gaming communities while striving to contribute to the growth of the esports and gaming industry in Malaysia as a whole.
Even in its infancy, MyGameOn had big ambitions as it ventured into participating in key esports events such as Level Up KL, Asia Comic Con, and Hari Sukan Negara and even organised the biggest nationwide esports campus event, Kejohanan E-sukan Kampus.
In the past few months, MyGameOn has worked on several initiatives and developed a series of content to better engage with its gaming community while they stayed at home.
MGO Lunchtime Cup
The MGO Lunchtime Cup is an event specially tailored for those staying at home due to the enforcement of the movement control order. The MGO Lunchtime Cup is a casual tournament where players can participate from the comfort of their sofa.
Starting in April, the MGO Lunchtime Cup is expected to continue until the end of the year. Featuring the PlayerUnknown’s Battlegrounds mobile game, gamers can participate in this online battle royale game in solo mode, where there will be only one winner selected every week. Viewers also stand a chance to win cash prizes in the stream’s lucky draw.
Borak MGO is a new online show that focuses on casual topics, featuring gamers and notable individuals involved in the esports industry. Borak MGO was originally made to focus on how COVID-19 affected gamers.
This show also discusses careers, opinions and challenges in the industry other than the COVID-19 pandemic. The show goes live every Friday at 4pm on MGO’s Facebook page and YouTube channel as well as TV9’s Facebook page.
Mingguan Esports MGO
Earlier this month, MyGameOn debuted its first variety TV show on TV9 called Mingguan Esports MGO. It is a weekly 30-minute show that talks about esports highlights, news and updates over the week based on the top games played in Malaysia.
Its target audience includes the mass market involving non and casual gamers, local university students aged 18 to 24, young working adults aged 25 to 35 and, of course, the local gaming community. The 30-minute show airs every Wednesday at 10.30pm on TV9.
Yoodo Kejohanan E-Sukan Kampus Semester 3
MyGameOn joined forces with Yoodo for the very first time for Yoodo Kejohanan E-Sukan Kampus Semester 3. KEK Semester 3 features two major categories: Mobile Legends: Bang Bang and a new addition, Call of Duty: Mobile.
Given the current outbreak of COVID-19, Yoodo KEK3 is fully conducted online and started on 6 June, with the grand finale on 18-19 July. Further details about the tournament are available at MyGameOn’s portal and Instagram page.
MyGameOn will continue to grow and several big projects are expected to be executed soon featuring some big esports names that will be revealed in the near future. For more information, log on to MyGameOn’s portal and Instagram page.