The Club and Chope partner up to elevate customers' lifestyle experiences

The Club, HKT’s digital commerce platform, has teamed up with dining platform Chope to expand its loyalty programme and elevate customer experience. Under the partnership, The Club and Chope members to earn Clubpoints while making reservations at restaurants.

Chope is a dining platform that offers diverse services and privileges including gourmet guides, dining deals, as well as making reservations at over restaurants in Hong Kong, including establishments under hotel and dining groups such as Pirata Group, LKF Group, Mandarin Oriental Hotel Group and Four Seasons Hotel Hong Kong.

Under the partnership, The Club members can link their The Club and Chope accounts through the Chope’s app or website. Upon successful linkage of accounts, The Club members can earn Clubpoints for every fulfilled reservation made via Chope. They can also earn bonus Clubpoints and special dining discounts at designated restaurants during the promotion period, which lasts until 16 June. This aims to offer The Club members more diverse lifestyle experiences. 

According to the release, The Club and Chope will continue to expand their dining offers and promotional activities to facilitate members' points earning.

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Commenting on the partnership, Monita Leung, CEO, HKT digital ventures, said: "We are delighted to partner with Chope to extend The Club's digital ecosystem to the F&B sector. In addition to offering The Club members more diverse lifestyle experiences, we seek to expand the channels for them to earn Clubpoints while they spend. We will continue to explore varied partnerships to provide members with more unique products and services to make The Club their top-of-mind spending destination."

“Chope is on a mission to provide a one-stop dining experience. We are thrilled about this partnership with The Club, which allows more diners to discover restaurants and make reservations while enjoying dining deals and Clubpoint rewards. We look forward to expanding our loyalty programme by working with various partners to offer more rewards to complement users’ dining experience,” said Vincent He, GM of Chope Greater China.

MARKETING-INTERACTIVE has reached out to HKT for more information.

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