Tencent Foundation launches annual charity campaign

Tencent Foundation is launching its '99 Giving Day' annual charity campaign in Hong Kong from 1 September. It has appointed an online charity platform in Hong Kong, via WeChat Pay HK, to connect with more than ten charities.

The inauguration ceremony, themed “Together for Good,” was hosted in Hong Kong, in partnership with a number of local NGOs to plant the seedlings of goodwill both online and offline. These charities launch projects in the platform including healthcare, education, elderly and youth services – to name but a few – with hopes to spread love indiscriminately. From 1 September to 10 September, WeChat Pay HK users can donate to a cause by the aforementioned charities. Tencent Foundation will match the donation with a cap of HK$2 million. 

Meanwhile, the “Stamps for Good” initiative hosted by WeChat Pay HK and Tencent Foundation will see an upgrade during the “99 Giving Day” campaign. Every WeChat Pay HK transaction will see two stamps to be donated to charities. Tencent Foundation will donate HK$1 for every stamp with a cap of HK$3 million; stamps are capped at 30,000 daily.

Tencent’s VP of public affairs and Tencent Foundation executive director, Li Tsz Shu, James said both Tencent and Tencent Foundation are committed to promoting public welfare in a boundless, heartwarming ecosystem of goodwill through Internet and technology.

“Everyone can initiate, support and disseminate good will. After two years in Hong Kong throughout the pandemic, the ’99 Giving Day’ campaign has embraced more partners in even more meaningful partnerships that extend both online and offline. Together, we hope to flourish Hong Kong’s philanthropic endeavors via technology, innovation and finding the common good,” Li said.

Ge Yan, secretary-general of the Tencent Charity Foundation, added that the Tencent Foundation has been committed to philanthropy and helping those in need, launching the ‘99 Giving Day’ in partnership with multiple parties back in 2015 in China’s Mainland.

“Through internet and digital platforms, we have connected charitable organisations to the public, the government, private companies, media and more with aims to build a global, online ecosystem that plants the seedlings of goodwill. Going forward, we hope to join arms with various parties and charities in Hong Kong to replicate this model of philanthropy, spread the gospel of doing good and promote such ecosystems across border,” Ge said.

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