Telekom Malaysia sets record for largest AI-generated choir

Telekom Malaysia (TM) has been recognised by the Malaysia Book of Records for creating the largest AI-generated choir.

The AI-generated choir features a 360-degree spatial audio experience with 10,194 Malaysian voices as they sing a rendition of iconic Malaysian song Gemuruh. 

The immersive experience enables listeners to move their mobile phones from left to right to hear thousands of voices in 17 different language and dialects, making them feel as if they are in the center of a live performance. 

Don't miss: You can now sing in any language and dialect with TM's new AI-powered campaign

The 10,194 Malaysian voices came from participants of the brand's recent Merdeka Month campaign where TM unveiled a seven APIs and AI technology integrated platform which enabled thousands of Malaysians to sing in any language and dialect that they've never spoken before. 

"AI can do all kinds of amazing things but can also be quite intimidating for the mainstream public. With our 'AIDENTITI' campaign, we used an iconic song that everyone knows and loves, then enabled them to create a video of themselves singing in a language they could not speak. Thousands of people sent videos to friends and family over Merdeka - we then collated all of these voices to create an epic choir that represents the unique unity of Malaysia," said Jamie Hendricks and Lysha Zulkifly from Grey Malaysia. 

In addition, the campaign highlights the potential of AI technology and how it can be harnessed to celebrate and preserve Malaysia's rich linguistic diversity.

Furthermore, it is also a testament to TM's brand promise of ensuring that technology opens doors to a promising tomorrow for all. 

The record-breaking virtual choir serves as a culmination of TM's recent Merdeka month campaign titled "Sejuta Suara, Satu Ritma, Jiwa Malaysia" (A million voices, one rhythm, the soul of Malaysia),

"Sejuta Suara, Satu Ritma, Jiwa Malaysia" aims to unite the country and bring everyone closer to a truly inclusive digital Malaysia. The campaign also aims to showcase how new technologies can be utilised to celebrate Malaysian languages and dialects throughsong. 

Housed on a microsite, Malaysians had the opportunity to sing their rendition of 'Gemuruh' in various local languages and dialects. Some of the languages and dialects available are Dusun, Tamil, Iban, Hokkien, Punjabi and more. 

Accompanying the AI platform is a music video which consists of AI-generated vocals in multiple languages and dialects. It was created alongside Directors Think Tank and Nacho Usual Collective. 

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