Team Flash, an e-sports organisation which qualified for the FIFA eWorld Cup, has picked Lagardere Sports as its commercial sales representative.
Lagardere Sports will develop and sell sponsorship packages to targeted brand sectors, as well as cultivate relationships to build awareness of the team's brand in Southeast Asia. In a statement to Marketing, a spokesperson for Lagardere Sports said the deal is a non-exclusive one and declined to reveal the monetary value.
According to Terence Ting, founder and CEO of Team Flash, it hopes to unlock greater commercial opportunities and build synergies with brands that will support the team, as it aims to establish itself as the "most valuable e-sports property" in Southeast Asia.
“To carve out an edge for ourselves in the esports scene, it is absolutely critical that we actively seek opportunities to develop our presence in Singapore and across the region,” Ting added.
Deirdre Sim, director, business development – Asia, Lagardere Sports, said that its track record in sports marketing and its global network will help to elevate Team Flash to a "new level", and strengthen the team's brand proposition amongst brands and gamers in the industry.
Team Flash won the East Asian Champions Cup Spring 2018, the largest international tournament for FIFA Online 3. It competed against teams from Malaysia, Indonesia and Vietnam.