Content 360 2025 Singapore
Tealive rubbishes claims of racism following TikTok controversy

Tealive rubbishes claims of racism following TikTok controversy

share on

Tealive has responded to a TikTok video that went viral for accusing the beverage brand of being racist.

The TikToker in question, Harneesh Kaur, took to the social media platform to share details of the incident where she was turned away from job openings on the account of the brand only hiring Malays.

https://www.tiktok.com/@neeeesh12/video/7229742256960359681?lang=en

Don't miss: Tealive has a new 'CEO' as Fikry Ibrahim joins as 'chief espresso officer'

Bryan Loo, CEO of Loob holdings told A+M that Tealive adopts equal opportunity policy for all talent recruitment, retention and career advancement. “All Malaysians are welcome to apply irrespective of race, religion or gender. Tealive customers come from all sections of society and we acknowledge & appreciate every one of them, irrespective of race, religion or gender. We look forward to the continuous support of all Malaysians,” he added.

“It took me a few good seconds to process what I’d just heard and I replied saying, ‘Excuse me sorry, I thought I heard wrong’, and she repeated saying ‘orang Melayu sahaja’ (Malays only),” Kaur said.

tealive racism comments

She went on to add that she was stunned by what she was told and needed to take action. She got in touch with Tealive’s customer service to inform them of what had happened. In response they told her that Tealive had no such policy.

Kaur returned to Tealive to confront the staff member on her prejudice, to which the staff member said “never mind, you just fill this up”, and passed her a job application. Kaur denied the application, as she had already been denied once.

She told the staff member to hand in the job application form to the next person who walks in instead of pinpointing their race, especially when it was not the company's policy.

Kaur’s video garnered positive response from netizens.

tealive racism comment 3

Related articles: 
Tealive gives back to society this Ramadan with new campaign
Tealive brews up North American expansion with Canada store
Tealive mulls IPO as it pushes on with expansion goals

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window