Tealive refreshes outlets with Creative Lab, entices consumers with chill feel

Loob Holding partnered with retail home design firm Niro Ceramic Creative Lab, making the latter its official design consultant for all Loob Holding-owned and affiliated brands and outlets. Creative Lab will offer aesthetic enhancements as well as ergonomic improvements to the outlets. Moving forward, all Tealive outlets will be guided by Creative Lab's consulting team and fitted with their tiles, walls and floor coverings.

Bryan Loo (pictured right), founder and CEO of Loob Holding, said the collaboration is both timely and fruitful as its Tealive 3.0 concept stores aim to take modern tea culture to the next level. The Tealive 3.0 concept stores feature a dedicated bakery corner and a self-order standee at the entrances. 

"Our designers, working in collaboration with Creative Lab, have also infused more yellow to accentuate our primary purple tone. So the entire look and feel of Tealive 3.0 is a lot more inviting, a lot more comfortable, for our customers to chill and even to work from our tables," Loo explained.

The partnership initially began with 27 outlets and will be extended to an additional 100 before the end of 2021. As a gesture of goodwill, Creative Lab has sponsored the tiling for one of Loob Holding's flagship stores - Define: Food in Mid Valley Megamall. In return, Define: Food has a Creative Lab-branded corner within the outlet. Creative Lab currently has 37 branches nationwide under tile company Niro Ceramic Group. It is also present in Indonesia, Vietnam and China and aims to grow its regional presence in the next two years.

Meanwhile, Creative Lab's chief retail officer Keith Loh (pictured left) said both companies are homegrown Malaysian success stories in their own right, and both also share similar values and philosophies.

"This naturally led to the advancement of this partnership to the next level. I am truly excited to see the growth of our collaboration, which I am sure, will be mutually beneficial for both of our organisations. We certainly have a lot of good things to look forward to as we embark on this next phase of our journey with Loob," he added.

To celebrate the partnership, Creative Lab is handing out discounts of up to 20% to Tealive customers who present their Tealive membership cards at any Creative Lab outlet from 7 to 20 December. A+M has reached out for additional information.

The bubble tea brand is currently on the search for a VP of marketing to manage all aspects of the brand's marketing campaigns and operations. The individual will create and execute various innovative marketing strategies to profitably increase revenue and grow the brand value. He or she must possess refined communication and leadership skills, with proven success in innovative marketing campaigns across the continuum of today’s marketing channels.

According to the job post on LinkedIn, the ideal candidate should have experience in driving significant revenue and profit with a small team of marketing specialists, have deep understanding of marketing strategy development, and have expertise in copywriting components of marketing promotions.

In August, the company sold 5,000 cups of its strawless reusable bubble tea cup across its various eCommerce channels. Loo said then that although the 5,000 cups were sold out, as many as 25,000 consumers had it in their shopping cart.

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