Tealive brings the chaos of Gotham to TRX MRT station in new Joker collab

Malaysian bubble tea company Tealive is bringing the Joker closer to Malaysians in a new campaign.

In anticipation for the upcoming release of the movie Joker: Folie à Deux, the bubble tea brand is bringing back its "Choco Lava Series" to pay homage to the unpredictability and the thrill of the DC character's world. 

The "Choco Lava Series" features three unique drinks inspired by the characters Joker (strawberry chocolate lava with pudding), Harley Queen (strawberry choco lava smoothie) and Batman (choco choco lava with pudding). 

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In addition, the limited-edition drinks will come in special edition cups and packaging, fit for fans and collectors. 

As part of the campaign, Tealive hijacked the TRX MRT station and transformed it into a scene straight out of Gotham. Commuters could take photos with standees of Batman and Harley Quinn, as well as with Tealive's mascot, Bru, who was dressed as the Joker. 

The hijack also saw other photo ops, a station to draw faces and try out the new drink series. 

"Our customers have been eagerly asking us to bring back choco lava, so we decided to not just bring it back, but to do it with a bang. We're always looking to push the boundaries and offer our customers something new and unforgettable—and this collaboration is just that," said Bryan Loo, founder and CEO of Loob Holding.

Fans who missed the TRX MRT takeover can look forward to Cos-Mic 2024, a pop culture event in Malaysia, where Tealive will be the event's official F&B partner from 14 to 16 September. 

Tealive is known to go big with their campaigns and recently transformed the 48-storey TSLaw Tower into a virtual display of the largest bubble tea cup.

The campaign was aimed at introducing its new tagline, 'Brewing Positivity'. 

The tea brand turned two facades of the building into a virtual display of a bubble tea cup. The other two facades of the tower sported static displays of the brand's new tagline and other messages. 

In line with the new tagline, Tealive also introduced the brand's new mascot, Bru, a character with a cup of bubble tea as its head. 

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