Tealive launches new drink as it opens first heritage outlet in Medan Pasar

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Malaysian bubble tea brand Tealive has launched its first heritage outlet at a renovated shophouse in Medan Pasar. The outlet features a unique European-style brunch concept, paying homage to the area’s rich history.

Medan Pasar which means Market Square in Bahasa Malaysia is part of the city’s iconic heritage enclave just across the river from Masjid Jamek, often referred to as the point where Kuala Lumpur was founded. The century-old shop is also right across from the enclave's landmark clock tower that was erected in 1937 to commemorate the coronation of King George VI.

"Our heritage outlet is a tribute to that nostalgic spirit, blending the past with the present, and offering a space for everyone to enjoy," said Bryan Loo, founder and CEO of Loob Holding.

Don't miss: Tealive and Secret Recipe partner AirAsia to provide healthier meals onboard

To celebrate the launch, Tealive introduced its new 'Bang Bang Coconut' drink series. The 'Bang Bang' series has sold 50 million cups to date.

The series takes Tealive’s iconic 'Bang Bang Milk Tea', 'Bang Bang Fresh Milk', and 'Bang Bang Chocolate' drinks to the next level with a refreshing twist. Infused with tropical coconut, the drink series also features Tealive’s beloved brown sugar pearls.

“We are grateful to our loyal customers for enabling us to achieve this incredible 50-millionth cup milestone. To celebrate this, we introduced a flavour that truly resonates with Malaysians – coconut, a taste loved by people across the world and one that perfectly complements our Bang Bang series," said Loo.

In addition to 'Bang Bang Coconut', Tealive is also introducing two more new coconut-based drinks to its menu – 'Coconut Smoothie' and 'Coconut Velvet Latte'.

"The new lineup reflects our ongoing mission to innovate and deliver the best beverage experiences to our customers, while keeping them excited and engaged with fresh, unique flavours. It’s all part of our 'Brewing Positivity' campaign, which is to pump our loyal fans up further with new tastes and frontiers as we look to create and stir up a positive atmosphere and mindset in everything we do," explained Loo.

“We are a brand born in Malaysia, raised for the world, and we want to spread our liquid positivity through every cup we serve,” Loo added.

Tealive's "Brewing Positivity" campaign kicked off this year when the brand introduced its new tagline in May.

To introduce its new tagline, the brand turned the TSLaw Tower into a virtual display of the largest bubble tea cup. In addition, Tealive also introduced the brand's new mascot, Bru, a character with a cup of bubble tea as its head.

The brand refresh was in partnership with Naga DDB Tribal.

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