TCP Redbull Malaysia picks UM as media agency partner for 2 years

TCP Red Bull Malaysia has appointed Universal McCann (UM) as its media agency for a period of two years. UM’s remit includes all media duties such as strategy, planning, buying, research, and data and analytics for TCP Red Bull across Malaysia. This news comes following a pitch review.

Adelene Tay, head of marketing at TCP Red Bull Malaysia, said UM was chosen because it not only matches Redbull’s ambition, but also brings a “game-changing blend of strategic thinking, sharp insights, and innovative solutions to the table” to help the brand captivate and energise consumers.

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Sue-Anne Lim, CEO of Universal McCann Malaysia, said, “TCP Red Bull Malaysia isn't just a brand; it's an icon that embodies the relentless pursuit of innovation, peak performance, and boundless creativity.”

“We are beyond excited to fuel TCP Red Bull Malaysia’s journey with our transformational ‘Full Colour Media’ capabilities, which embraces the differences, uniqueness, and nuance of brands. This partnership marks an electrifying new chapter for TCP Red Bull media strategy in Malaysia, as we aim to amplify its vibrant and adventurous spirit, making an indelible mark on the cultural landscape,” she said.

UM’s recently launched Full Colour Media approach is designed to "lead a renaissance of media in the intelligence era", said the agency. It aims to combat the threat of blandness, by enabling brands to find unique, complex and nuanced patterns.

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