Tay Guan Hin exits BBDO Singapore

BBDO Singapore's creative chairman Tay Guan Hin has left the role to join non-profit advertising and design organisation ONE Asia Creative Awards.

Tay first joined BBDO Singapore in 2020 as chief creative officer. In 2022, he was elevated to the agency's creative chairman. Tay was also a member of the BBDO Asia Creative Council.  MARKETING-INTERACTIVE has reached out to BBDO Asia for more information. 

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Prior to joining BBDO Singapore, Tay worked at many leading global agencies such as Wunderman Thompson. Grey, Leo Burnett, and Saatchi & Saatchi.  He has worked on global campaigns with the likes ofVisa, Unilever, Audi, HSBC, Nestle, Shell, Abbott Nutrition and Johnson & Johnson. 

At The One Club Tay will be responsible for elevating all of the club's awards, programming, partnerships and membership in the region.

"Having spent years in global network agencies, I've seen firsthand the incredible talent we have across the Asia Pacific region,” said Tay. “I look forward to bringing our creative community even closer, building on the strong foundation we've established, and exploring new ways to inspire, connect, and innovate together through meaningful partnerships and programs," he added. 

This news of Tay leaving BBDO comes shortly after ex-BBDO CEO Melvin Kuek wrapped up his time with the firm to join So Drama! Entertainment (SDE) as its executive director.  In his new role, Kuek will report to the SAFRA Board of Governors.

Globally, Omnicom also just announced the launch of a new global organisation that brings together some of its creative networks under one leadership. The new Omnicom Advertising Group (OAG) will include major agencies BBDO, DDB, TBWA as well as leading agencies within the advertising collective including Goodby Silverstein & Partners, GSD&M, Merkley & Partners and Zimmerman.

OAG will be led by Troy Ruhanen as global CEO, Deepthi Prakesh as chief operating officer and Denis Streiff as global CFO. The group said in a statement that under OAG, each agency will retain its unique brand, culture and people, while capitalising on the group's shared and scaled investments in innovative tools, technologies, specialist capabilities, and AI platforms.

This foundation will enhance agencies’ ability to deliver world-class creativity and accelerate growth, as well as unlock greater opportunities for personal and professional growth for their talent, added the statement.

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