Swatch picks PR agency for Hong Kong market

Swatch Hong Kong has appointed communications agency PURPLE to serve as the public relations agency for the brand. In a conversation with MARKETING-INTERACTIVE, a spokesperson from PURPLE said the appointment comes following a pitch process. 

PURPLE was selected for its extensive media and influencer network and its proven track record of launching innovative campaigns, from creative ideation to execution, according to the spokesperson. Kieran Ho, senior vice president, Hong Kong, said: “At PURPLE, we are committed to the power of collaboration and the disruption of norms to craft impactful campaigns. We are thrilled to partner with Swatch, a brand that shares our ethos of thinking outside the box and engaging with various cultural facets.”

“Swatch isn't just a watchmaker; it's a cultural icon that has consistently challenged the conventions of design and creativity while actively supporting the arts, music and sports. We eagerly anticipate embarking on this journey with Swatch and are dedicated to utilising our expertise to further elevate the brand's reputation and market position,” Ho added. 

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PURPLE specialises in retainer and project-based communications for luxury brands across various categories such as fashion, beauty, design, hospitality. It works with companies such as LVMH, Richemont, Zegna, SMCP (Sandro Maje, Claudie Pierlot), Rosewood Hotels and Resorts and the Michelin Guide.

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