Sunway Group commits 100% of ad budget to assist B40 community

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Sunway Group is committing 100% of its advertising funds this Merdeka Day to help the B40 community who are in need of daily essentials. This will be done through its #SunwayforGood Food Bank initiative which aims to help Malaysians who were hit hardest by the pandemic. Sunway declined to reveal the exact amount it set aside for the initiative.

With its contribution, the food bank will see more than 25,000 kilogrammes of food being distributed to some 2,100 B40 families across Selangor, Kuala Lumpur, Perak, Penang and Johor throughout this period until Malaysia Day. The B40 community consist of citizens that earn a median household income of RM3,000

Since last year, Sunway said more than 100,000 kilogrammes of food have been distributed to beneficiaries across the country under this initiative. The #SunwayforGood Food Bank is part of the flagship #SunwayforGood umbrella which pledges to promote sustainability and social responsibility efforts through education, healthcare and community enrichment.

As the pandemic continues to have a negative economic impact, there has been a rise of unemployment rates. "The situation is expected to worsen before it gets better", said Razman M. Hashim, Sunway Group deputy executive chairman. Sunway will also be working with the Development of Human Resources for Rural Areas alongside with Adab Youth Garage to purchase and deliver provisions to more than 200 B40 families living around Kuala Lumpur. Meanwhile, the company's teams in Penang and Johor are working with Kechara Soup Kitchen and Malaysian Red Crescent respectively in providing food aid to hundreds of families below the poverty line.

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