STB extends partnership with Trip.com for 3 more years

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Singapore Tourism Board has renewed its three-year global partnership with global travel service provider Trip.com Group where both companies willboost inbound travel to Singapore, and promote more in-depth and lesser-known tours and experiences within the country. Trip.com will also promote Singapore’s MICE offerings and explore digital innovations that can enhance the experiences for tourists.

Don’t miss: Trip.com and Mastercard partner to offer discounts in 17 APAC territories

Both parties will launch marketing campaigns in mainland China and other key markets such as Hong Kong, Malaysia, Thailand and Korea. On top of that, they would work together to promote a verity of Singapore’s experiences and activities, along with new products relating to wellness and sustainability.

This isn’t STB’s first partnership with Trip.com. In fact, in 2020, the duo signed an MoU to jointly market Singapore as the destination of choice for travellers. In addition, Trip.com Group announced that it has set up its International Headquarters (IHQ) in Singapore. The 2020 partnership saw STB leverage Trip.com Group’s global network and used its insights on traveller behaviour. The partnership also covered multiple areas of collaboration, from marketing and data analytics, to product and industry development.

According to Trip.com, it has maintained a positive relationship with STB. There are many synergies in behind the partnership, which served as proof to continue the collaboration.

Melissa Ow, chief executive officer of Singapore Tourism Board, said that with the latest partnership, the duo will expand the scope of the partnership to include exchanges on digital solutions and innovation, and jointly develop more in-depth travel products to diversify our destination offerings. Over the recent Golden Week holiday in China, Singapore was in the top five most popular international destinations for mainland Chinese travelers.

"Singapore has always been one of the most popular destinations for Chinese and other international tourists, and we have been collaborating with the STB to promote tourism and showcase the beauty of the country,” said Jane Sun, chief executive officer of Trip.com Group.

“Hosting our annual flagship Global Partner reflects our commitment to the local tourism sector and we will utilise our strengths to further strengthen Singapore's position as a destination of choice,” she added. MARKETING-INTERACTIVE has reached out for more information.

Both partners will continue working on a range of initiatives, including knowledge sharing, joint marketing efforts to promote Singapore as a destination to higher-end tourists, as well as new products related to emerging tourism trends such as wellness and sustainability.

Trip.com also recently partnered with the Tourism Authority of Thailand (TAT) to cooperate on bolstering tourism in Thailand earlier this week.

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