Starcom promotes Ian Loon

Starcom MediaVest Group has promoted Ian Loon to digital director for SMG Southeast Asia.  He will continue to steward Samsung's Asia Pacific team for ASEAN, Taiwan, Australia and New Zealand.Loon has been leading the Samsung account across Southeast Asia, Oceania & Taiwan. Over the last two years, he has been heavily involved in delivering multi-disciplinary discussions and initiatives across nine diverse markets - working with Samsung's marketing and management team to sustain its position as the dominant Consumer Electronics brand in the region.He had also taken up an additional role within SMG's digital steering committee to drive the agency's social & content services, supporting SMG's management and account leaders across Southeast Asia in pitches and with perspectives on the fast evolving landscape.Loon is also responsible for SMG’s Social practice behind an inauguration with P&G ASEAN. Clients which have since come on board the service include TaoBao.com, MSIG, Garuda, and Mars Wigley.He has also held other account and digital leadership responsibilities with clients like P&G and other tech clients, built an internal team of Social Specialists across SEA, and led the integration of digital practices into the agency's Singapore operations."We must evolve to adapt and triumph in tomorrow's environment. Digital continues to influence every part of the agency business model - from the way we determine our client services while forging the right partnership anchors to deliver with media, content and technology companies, to breeding the culture of our people in embracing a non-linear approach to address matters of any scale with a mindset of collective enhancement and accountability," Loon said.