Starbucks names new marketing and brand partnerships director for APAC

Starbucks has appointed Lisa Leung (pictured) as its new director of marketing and brand partnerships for APAC. She will report to Samuel Fung, the vice president of product and marketing, Starbucks APAC. 

This is an evolved role which aims to streamline efforts in marketing and partnerships to create bigger synergies in branding and marketing.

Within her new role, Leung will be tasked at leading partnerships and collaborations, as well as looking after brand and marketing developments across 15 APAC markets including brand, media, advertising, content and influencers.  

This role will have a special focus on building connections with new and existing customer groups through diverse marketing means and channels. 

Leung joined Starbucks in 2021 as partnerships director for APAC, where she was responsible for strategising and overseeing the brand, marketing, digital customer experience and loyalty strategic partnership programmes across the APAC region. 

Prior to Starbucks, she had 15 years of experience in global marketing, digital marketing, loyalty, CRM, digital experience, and partnerships roles in the travel and hospitality industry and agencies.

“It’s my absolute privilege to steer Starbucks APAC’s future growth agenda in brand and marketing spaces. I look forward to working closely with our talented team of marketing leaders across AP markets and the global office. Together we will elevate the iconic Starbucks brand around the world and create more meaningful experiences for customers,” Leung said.  

Don't miss: Starbucks China names new co-CEO in aid of future expansion plan

Back in September, Starbucks promoted Molly Liu to executive vice president and co-CEO for Starbucks China. This comes as the company aims to operate 9,000 stores across 300 cities by 2025 which will create more than 10,000 additional jobs annually.

Within her new role, Liu works alongside the existing Starbucks China CEO and chairwoman Belinda Wong and she reports to Laxman Narasimhan, CEO of Starbucks. She will help elevate the consumer experience for Chinese customers and drive industry-leading innovation for its China business, according to Narasimhan.

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