Starbucks Malaysia adopts giraffe as part of new product launch

Starbucks Malaysia has adopted a giraffe named Mas Boy as part of its Happy Giraffe & Friends Collection release and to support its conservation efforts, according to the brand on its social media pages. 

As an extension of its Positive Planet initiative, Starbucks Malaysia, in collaboration with Zoo Negara Malaysia are doing their part for animal conservation by adopting a giraffe named Mas Boy through Zoo Negara's Wildlife Sponsorship programme. 

As part of its campaign, Starbucks will be donating RM2 to Zoo Negara for every purchase of the new collection, to support the care of Mas Boy as well as the zoo’s conservation efforts, so that consumers can take part in the adoption as well. The sponsorship from Starbucks Malaysia will help to cover all the costs of food supply, veterinary care and Mas Boy's maintenance over the course of a year.

To further amplify the campaign, Starbucks invited celebrities to visit the zoo and pose with Mas Boy, including singer Yazmin Aziz, basketball player Austin Veloso, singer Mia Lateefa, and former Miss Universe Malaysia star Shweta Sekhon. 

Apart from these promotions, the brand also hosted a giveaway, where participants were invited to take a photo with Mas Boy at the zoo and to share the image on their socials Ten winners will be selected and they will take home a set of Starbuck's Happy Giraffe & Friends Collection.

Starbucks also hosted an Instagram Live right at the zoo as part of its campaign. In its “digital coffee chat” live show, two of its summer seasonal whole beans were introduced, and Mas Boy made a special appearance. 

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Starbucks customers will also be able to enjoy 10% off on Zoo Negara admission tickets upon presenting a Starbucks receipt. Zoo Negara visitors are entitled to 10% off on Starbucks by presenting a ticket from Zoo Negara. 

MARKETING-INTERACTIVE has reached out to Starbucks Malaysia for more information. 

Starbucks is known for its unique marketing strategies. Earlier in March, Nestle Malaysia and Starbucks came together to launch a ‘Ready-to-Drink’ (RTD) range with a fashion show. The fashion show included students from De Institute of creative arts and design at UCSI University who came together to create Starbucks-inspired designs worn by local influencers.

Specially curated for the event, the designs aimed at reflecting the daily lives of Malaysians – from the street to the office, whether at home or on-the-go, highlighting how Starbucks’ RTD range fits into every moment. The two main drinks in the RTD range’s debut were the Starbucks Frappuccino and Doubleshot.

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